Marketplace Analytics
2026-04-13 → 2026-06-14  ·  9 complete weeks

Overview

9,342 live auctions (39 withdrawn excluded), 7,632 sold, across 9 complete weeks. WoW deltas compare the last two weeks.

GMV (value sold)
$370.8M
▲ 21.7% WoW
Total Revenue
$17.1M
buyer + seller fees
Buyer-Fee Revenue
$15.1M
5% · $250–$7,500 cap  |  10%-category basis (cap $4k): $18.8M
Seller-Fee Revenue
$2.1M
est. by high_bid · <$50k=$99 · $50k–350k=$429 · ≥$350k=$2,500
Blended Take — Buyer
4.1%
vs 5% nominal
Blended Take — Combined
4.6%
all fees ÷ GMV
Units Sold
7,632
of 9,342 listings
Sell-Through Rate
81.7%
▲ 17.3% listings WoW
Avg Sale Price
$49k
median $24k
Revenue Forgone to Cap
$3.5M
5.6% of sales capped

GMV & Listings by Week

Blended Take Rate by Week

The headline: BaT's nominal buyer fee is 5%, but the $7,500 cap pulls the blended take rate to 4.1% — leaving $3.5M on the table over this window. Adding tiered seller fees lifts the combined take to 4.6%.

Revenue Economics

Where the money comes from, and what the fee cap costs.

$15.1M
Current buyer fees (capped)
$826k
Upside if cap → $10k
$3.5M
Upside if cap removed
36.2%
of GMV sits in capped sales

Effective Take Rate by Sale-Price Bucket

Effective buyer-fee take rate falls as price rises — the regressive effect of the $7,500 cap.

Revenue Mix

Buyer-Fee Scenario: Cap Policy

Illustrative; assumes no bidder/seller behavioral response.

Seller-Fee Tier Mix (est.)

Estimated from high_bid bands — see Methodology.

Demand & Engagement

Watcher and viewer volume over time — a read on overall marketplace health.

6.6M
Total watchers (period)
71.2M
Total views (period)
708
Avg watchers / listing
8k
Avg views / listing

Total Watchers by Week

Total Views by Week

Demand volume (watchers and views) is the leading health signal for a marketplace — steady or rising attention supports prices and sell-through even as listing volume fluctuates. Across sold cars, watchers correlate with final price (r=0.557).

Mix & Segmentation

Volume, GMV share, and where the buyer-fee revenue is generated.

Top Makes by GMV

GMV by Decade

Buyer-Fee Revenue by Price Bucket

Share of total buyer-fee revenue ($15.1M) generated by each sale-price bucket.

Sold Listings by Price Band

Concentration & Calibration

19.0%
GMV from top 10 sellers
31.3%
GMV from top 50 sellers
70.1%
GMV from top 10 makes
69.1%
Reserve-met rate

By Make (top 12)

MakeListingsSoldSell-thruGMV% of GMV
Porsche1,00982181.4%$83.5M22.5%
Ferrari16613681.9%$34.2M9.2%
Ford1,02780578.4%$33.7M9.1%
Chevrolet96470473.0%$32.3M8.7%
Mercedesbenz70860885.9%$27.4M7.4%
Bmw63156088.7%$16.9M4.6%
Toyota41136789.3%$10.2M2.8%
Dodge22816773.2%$8.7M2.3%
Lamborghini251976.0%$6.8M1.8%
Astonmartin645382.8%$6.5M1.7%
Landrover25620379.3%$6.4M1.7%
Audi15713485.4%$5.5M1.5%

By Decade

DecadeListingsSoldSell-thruGMV% of GMV
≤1920s382976.3%$626k0.2%
1930s1036664.1%$2.5M0.7%
1940s775064.9%$1.1M0.3%
1950s42027665.7%$16.2M4.4%
1960s1,10481173.5%$41.9M11.3%
1970s1,13288177.8%$33.6M9.1%
1980s83970984.5%$21.5M5.8%
1990s1,2991,11585.8%$44.4M12.0%
2000s1,9491,76290.4%$59.9M16.2%
2010s1,5681,33385.0%$75.6M20.4%
2020s63846472.7%$62.3M16.8%

By Body Style

Body styleListingsSoldSell-thruGMV% of GMV
Coupe1,09986979.1%$62.0M16.7%
Convertible61450181.6%$19.4M5.2%
Cabriolet24420383.2%$12.6M3.4%
Roadster24219178.9%$11.1M3.0%
Spider968083.3%$9.8M2.7%
Targa655280.0%$5.4M1.5%
Pickup21716274.7%$4.1M1.1%
Spyder433683.7%$3.4M0.9%
Van1088982.4%$3.1M0.8%
Sedan20516781.5%$3.1M0.8%

Pricing & Quality of Outcome

The manual premium and reserve behavior.

Transmission: Manual vs Automatic

Reserve vs No-Reserve

Avg priceMedianSell-thruAvg bidsListings
No Reserve$24k$14k100.0%27.23,648
Reserve$71k$41k70.0%31.35,694

Supply & Seller Health

Where the inventory comes from — channel mix and seller concentration.

Dealer vs Private

ChannelListingsSoldSell-thruGMVAvgMedian
Private5,5094,52682.2%$188.3M$42k$22k
Dealer3,8273,10481.1%$182.5M$59k$26k

Top Sellers by GMV

SellerCars soldGMV
silverarrowcarsltd53$17.3M
Wob44$9.4M
911r59$8.3M
iLussoOC25$8.3M
1600veloce73$7.9M
GroupCCuration9$5.8M
Collectibleclassics112$4.7M
2FAM21$2.9M
MohrImports28$2.9M
PrivateCollectionMotors27$2.8M
jwmoore1$2.1M
67numberfive10$2.1M

Top Sellers by Auction Count

SellerCars soldGMV
Collectibleclassics112$4.7M
1600veloce73$7.9M
amotorsports67$792k
911r59$8.3M
aegmotorsports58$817k
silverarrowcarsltd53$17.3M
genevamotorcars47$1.7M
Wob44$9.4M
iakllc38$629k
greenerdays1133$940k
VantageAuto30$791k
mcqueens30$744k

Methodology & Assumptions

Source & window: 9,342 BaT auction listings analyzed, closing 2026-04-13 → 2026-06-14 (9 complete weeks). The two incomplete weeks at the start and end of the scrape were dropped from the entire analysis; 39 withdrawn listings excluded.

"Sold" definition: no_reserve=1 OR reserve_met=1 OR sold_after=1 → 7,632 sold (81.7%). Sale value = sold_price (falls back to high_bid).

Buyer fee: BaT charges 5% on standard auctions (min $250, cap $7,500) and 10% on some categories (min $250, cap $4,000). The scrape has no fee-category flag, so headline buyer-fee revenue ($15.1M) uses the 5% standard structure; the 10%-category basis ($18.8M) is shown as an illustrative upper bound (if every sale were the 10% category).

Seller fee (assumption): charged on every live listing, tiered by high_bid<$50k → $99 (Classic), $50k–$350k → $429 (Plus), ≥$350k → $2,500 (White Glove). The $300–350k band is folded into Plus per your spec; a proxy that would be exact with BaT's internal tier-selection data.

Caveats: means are skewed by high-value outliers, so medians/GMV-share are emphasized. Minor source typos (e.g., "Delaer") were normalized. Day-of-week is exploratory (BaT controls scheduling).